Things for writers to consider:-

1. Adverbs/adjectives
2. Boringness
3. Clichés
4. Dodgy similes and metaphors
5. Emotion
6. Figurative language
7. Genres
8. Heroes
9. Imagery
10. Justification
11. Knockout ending
12. Length of words and sentences
13. Metre
14. Nouns
15. Opposites
16. Punctuation!!!??!
17. Quests and Questions
18. Rhyme
19. Structure
20. Time
21. Understanding
22. Viewpoint
23. What’s the point?
24. Xtremes
25. Your sanity
26. Zzzzz (the sound of a reader snoring)